THE DOUX

THE CROWN ACT WAS CREATED TO PROHIBIT DISCRIMINATION BASED ON NATURAL HAIR, BUT PROGRESS HAS STALLED DUE TO LEGISLATIVE RESISTANCE. MOST BEAUTY BRANDS FOCUS ON EMPOWERMENT MESSAGING WITHOUT ADDRESSING THE POLICY BEHIND THE PROBLEM.

THE PEOPLE AFFECTED BY THIS POLICY ARE THE PEOPLE BUYING OUR PRODUCTS. THEY DESERVE TO KNOW.

WE PUT THE NAMES AND FACES OF LEGISLATORS BLOCKING THE CROWN ACT DIRECTLY ONTO THE DOUX'S PRODUCTS AND POSTERS.

WE MADE THE SHELF A PLATFORM. LITERALLY.

CW: JAI IVY RAINES AD: EMMA BRANDENBURG


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