SIGH. YOU'RE HERE.
I HATE ABOUT PAGES.
but my name is jai ivy raines if you’re writing me an offer letter.
student of the culture. pattern-breaker. copywriter. sowing without expectation. reaping without complaint.
i think in analogies, allegories, and allusions. i connect things that weren’t supposed to touch and turn tension into ideas. i start with what’s broken, overlooked, and/or uncomfortable, because that’s usually where the truth is hiding.
i make work for people with a pulse. work that asks something of the audience instead of treating them like they’re brain dead. if advertising is going to occupy people’s attention, it should at least leave them with something real. a feeling. a question. a bruise. something.
i think great advertising answers one question:
does it matter?
actually, that’s probably two questions.
does it matter?
and will anyone remember it?
guess we'll find out.