JULBO
CLIMATE CHANGE HAS BECOME POLITICALLY POLARIZED. FACTS ARE DEBATED. EVIDENCE IS QUESTIONED. JULBO MAKES POLARIZED GLACIER GLASSES BUILT TO REDUCE GLARE AND DISTORTION IN EXTREME ENVIRONMENTS.
OUR GOAL IS TO RECLAIM “POLARIZATION.”
JULBO’S LENSES ARE ENGINEERED TO REMOVE GLARE AND VISUAL DISTORTION. WE USED THAT FUNCTION AS THE STRATEGIC FOUNDATION OF THE CAMPAIGN.
BY CONNECTING OPTICAL POLARIZATION TO CULTURAL POLARIZATION, WE REFRAMED THE WORD AROUND CLARITY INSTEAD OF DIVISION.
WE DIDN’T INVENT A NEW PRODUCT BENEFIT. WE REMOVED THE GLARE.
CW: JAI IVY RAINES AD: EMMA BRANDENBURG
